Ruby Pill
A hand holding a glowing red capsule with a ruby inside, in front of falling green code

Wake up. There’s a faster way to build.

Take the Ruby pill.

We build your website and your iPhone and Android apps from one single system. You launch faster, and it costs less to keep running.

Take the pill See how it works
  • Web apps
  • iPhone apps
  • Android apps
  • Ruby on Rails
  • Hotwire Native
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01The difference

Most companies pay for the same app three times.

One team builds the website. Another builds the iPhone app. A third builds the Android app. Every change gets designed, built and tested three times over, and you pay for each one.

The usual way

  • Three separate projects to plan and manage
  • Every new feature has to be built three times
  • More people, more handoffs, more things to go wrong
  • Updates wait in line for app store approval
  • Three things to maintain, so costs keep adding up

The Ruby way

  • One project
  • Every new feature is built once and appears everywhere
  • Fewer moving parts, so fewer things to break
  • Most updates go live instantly
  • One thing to maintain, so it costs less to keep running

02Services

Web. Native. One seamless app.

We specialize in one approach - our projects move quickly.

01

Web applications

The software your business runs on: customer portals, booking and ordering systems, marketplaces, dashboards and internal tools. Fast, secure and ready to grow with you.

  • Customer portals
  • Marketplaces
  • Dashboards
02

iPhone & Android apps

Real apps your customers download from the App Store and Google Play, with notifications and everything else they expect from an app on their phone.

  • iPhone
  • Android
  • App Store & Google Play
03

Web and native, combined

One fully responsive app that fits any screen and moves seamlessly between the web and the native app. Same account, same data, same experience everywhere, built only once.

  • Fully responsive
  • Web to native
  • Built once

03How it works

Change it once. Everything updates.

Your customers use a website on their computer and an app on their phone. We build both from the same foundation, so they always match and you never maintain two versions of the same thing.

  • Real apps, not shortcutsCustomers download them from the App Store and Google Play, and get notifications like with any other app.
  • Built once, shown everywhereA new feature arrives on the website, iPhone and Android at the same time.
  • Updates without the waitMost changes go live the moment we publish them, with no waiting for app store approval.

Under the hood: Ruby on Rails and Hotwire Native, the tools we specialize in.

Try it: one click updates all three.

04Why Ruby on Rails

Proven for 20 years. Faster to launch.

Ruby on Rails is the technology behind many of the world’s best-known web products. It’s mature, stable and built to get a working product in front of customers quickly.

  • Speed

    Faster to launch

    Rails was designed so a small, focused team can build what used to take a much bigger one. Less waiting, fewer handoffs.

  • Cost

    Cheaper to run

    Fewer moving parts means less to maintain, less to break and a smaller hosting bill.

  • Flexibility

    Easy to change

    Your business will evolve. Your software can evolve with it, without starting over.

  • Freedom

    No lock-in

    Rails is widely known, so any good developer can pick up your project later, including your own team.

05Process

From idea to launch, step by step.

No long specifications and no disappearing acts. You see real progress early and often, and you stay in control of what happens next.

  1. 01

    We listen

    We start with your business, not with technology: who your customers are, what you need and what success looks like. If we’re not the right fit, we’ll say so.

  2. 02

    You see it early

    Early on, you get a working first version you can click through on your computer and your phone. Not a slide deck.

  3. 03

    We build

    We work in short cycles and release regularly, so you see progress in the product itself, not in status reports.

  4. 04

    Launch and beyond

    We publish to the web and the app stores, then stay on to keep improving it, or hand everything over cleanly to your own team.

06Questions

Questions you might have.

Not finding your answer? Write to us and we’ll reply in plain language.

Do I need to understand technology to work with you?

No. We explain everything in plain language and we never hide behind jargon. You tell us about your business and your customers, and we take care of the technology.

Is one system really enough for a website and two apps?

For most business products, yes. The website and the apps share the same foundation, so they always match. If one feature needs something special on the phone, we build that part specifically for the phone and keep everything else shared.

Will it be a real app?

Yes. Customers download it from the App Store or Google Play, and it sits on their home screen like any other app. Navigation and key features work the native way, and most screens come from the same system as your website. That’s exactly why updates are quick and cheap.

We already have software. Can you help?

Yes. We start with an honest review of what you have and tell you whether it’s worth improving or replacing. There’s no pressure to rebuild if you don’t need to.

How much does it cost, and how long does it take?

It depends on what you need, so we won’t quote a number before we understand it. After a first conversation you get a clear estimate, and an early working version so you can judge the progress yourself.

07The choice

After this, there’s no going back.

Tell us what you want to build. We’ll reply with a few honest questions and a clear next step. No pressure, no jargon.

Start your project Ruby pill

Or write to us directly: contato@rubypill.com

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